Raidú. Photo by Hans-Olov Utsi.
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Sami culture

When you come to Jukkasjärvi in Sweden, you also come to Sápmi - the Sami people's own name of their land. The Sami (lappish people) that lives here speak their own language and have their own culture.

Tradition and heritage is deeply rooted in the Sami culture. While the present way of life is adapted to modern society, reindeer husbandry remain central to the culture. The reindeer is not only an important source of income but also an important element of Sami identity and a carrier of cultural tradition. 
 
During winter, ICEHOTEL arranges several Sami cultural experiences together with Nutti Sámi Sidá, a Sami activity company that arranges nature- and culture experiences based on the Sami culture and a high standard regarding to eco tourism.
This year they got nominated for the Eco tourism award at the Grand Travel Awards and recently won the Indigenous Tourism and Biodiversity Website Award.
 
All activities are certified by Nature's Best - a national quality label for nature tours in Europe. That means that the tours have to be arranged so that the ecological and cultural capacity of each area must be respected. This means that tour operators must have a solid knowledge of the destination and a local presence. Approved tours must meet and even exceed the customers’ high expectations.

In summer you can visit the Sami open-air museum with turf huts, storehouses and storage stands from the nomadic life. In the corral there are tamed reindeer. Here you get an opportunity to feed, photograph or maybe pet a reindeer.


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