It is a will and passionate force to spread the magic of ICEHOTEL and Swedish Lapland in urban settings around the world. Many guests that may be thinking about visiting ICEHOTEL in Jukkasjärvi have the chance to test the special atmosphere, others may have never experienced below-freezing before. Being encompassed by ice, cold, the art and serenity can often be an overwhelming contrast to the stressful urban context.
The secret behind ICEHOTEL and ICEBAR BY ICEHOTEL is the pure water from one of Europe’s last unexploited rivers. The water of the Torne River is a unique resource and is some of the purest you can find, so pure you can drink unfiltered directly from the river.
Kept at a constant temperature of minus five Celsius, the bars, including walls and interior, are made using some 40-50 tons of crystal clear ice, so guests can sit back in sculpted ice blocks and enjoy a drink “in the rocks”, rather than “on the rocks”. In this sense, ICEBAR BY ICEHOTEL brings a little bit of Jukkasjärvi to other parts of the world. Not just in the ice itself, but also the creative spirit that descends on Jukkasjärvi every November when artists from all over the world gather to build and design a new ICEHOTEL.
