WHY ICEBAR?
Welcome to a world entirely made of ice and snow from the Torne River, 200 km north of the Arctic Circle. For more than three decades, approximately 3 million people have travelled near and far to experience the fairytale of the Icehotel in the village of Jukkasjärvi, Sweden.
Every year, when the Torne River turns to ice, we transform this cold, clear, sustainable and malleable material to a unique hotel, bar, and art exhibition. This is world class design and architecture to be experienced by all your senses.
By introducing the Icebar you can bring part of this extraordinary sensation to your part of the world.