What is ICEHOTEL? A hotel built of ice and snow, would be the most common response. The first and the largest in the world, someone might add. But we have more thrilling stories to tell.
ICEHOTEL's ideas originate from the place we stand on; Jukkasjärvi. The river Torne that flows outside our office windows, the cold arctic climate, The Northern Lights and the Midnight Sun. Every season allow us to get inspired by the river, whether it is crystal clear ice, rapids shooting on a riverboat or a magnificent, recently caught grayling.
This is what we have promised to offer the rest of the world; with Jukkasjärvi and Torne River as a starting point, develop and offer sensuous, inspiring and unique experiences within art, nature, accommodation and gastronomy. That reflects all seasons of the year. So it is not a only a hotel we build each winter, it is an ephemeral art project. And it is not a menu we create for every season, we cultivate the many flavours of Swedish Lapland.
Each year, we attract visitors from all over the world to a little village in Lapland, 200 km north of the Arctic Circle. Many of them we take further north, explore the high mountains, all the way to the northern Norway to visit the fjords. Others encounter us and the Torne River ice in world cities such as London and Istanbul, or at a trade fair in Chicago or Barcelona.
See, our river is not only the most well-traveled one - it is also famous all over the world.