ICEBAR BY ICEHOTEL
Welcome to a world made entirely from ice and snow from the Torne River, 200 km north of the Arctic Circle. For over thirty years, people from near and far have traveled to Kiruna to experience the magic of ICEHOTEL – we create memories that last a lifetime!
Every year when the Torne River turns to ice, we transform its natural material into a hotel and art exhibition. The natural material from the Torne River also creates our ICEBAR BY ICEHOTEL.
By becoming an ICEBAR franchisee, you can bring parts of this extraordinary experience to your part of the world!

ICEBAR BY ICEHOTEL STOCKHOLM
In the early 2000s, ICEHOTEL’s founder Yngve Bergqvist wanted to expand the ICEBAR concept. Together with artists Åke Larsson and Arne Bergh, he aimed to bring ICEBAR to the world, allowing more cities and people to enjoy the frozen experience.
Stockholm was the first to open the doors to ICEBAR by ICEHOTEL in 2002 – the world’s first permanent ice bar! Today, ICEBAR by ICEHOTEL, located right next to Stockholm Central Station, attracts 100,000 visitors annually. With its spectacular design, it has become an iconic meeting spot for both locals and tourists from all corners of the world.
“The ICEBAR BY ICEHOTEL team in Jukkasjärvi has brought phenomenal know-how and expertise while re-launching our ICEBAR BY ICEHOTEL in Stockholm for our 20-year anniversary. The re-design is authentic and mind-blowing; no wonder we have 100,000 guests visiting us annually – even during the pandemic challenges, we managed to have the turnover in the ICEBAR to cover up losses elsewhere within the company.”
— Elin R, CEO, Hotel C Stockholm

Chilled drinks
At ICEBAR BY ICEHOTEL, drinks are served in glasses made of crystal-clear ice from the Torne River. These ice glasses are crafted in Jukkasjärvi and shipped to each ICEBAR in custom-designed refrigerated containers. These exclusive glasses are a big part of the ICEBAR experience – there’s something truly special about enjoying one of our signature drinks from a glass made of ice.

our promise
When you partner with ICEBAR BY ICEHOTEL, you become one of our carefully selected collaborators. We work closely with you, with a goal to create a positive and profitable work environment for both you and ICEBAR BY ICEHOTEL. Our focus is on long-term success and warm relationships.

Become a franchisee
Are you interested in joining the ICEBAR BY ICEHOTEL concept? We’re currently looking for franchisees who share our values and can be strong brand ambassadors.
Contact Marie Herrey at marie@icehotel.com for more information.